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Why the Reddit Ads API was harder than it looks

We budgeted a day to integrate Reddit Ads and it took two weeks. Here are the refusals we hit, why our tests never caught them, and how it ends.

Growomat Dev TeamPublished August 10, 20269 min read
engineering
platform-apis
reddit-ads
Four platform rows on one timeline, each closing its reporting week at a different point.

Why your ad platforms disagree about last week

Google, Microsoft, Reddit and Meta each close the day and count a conversion on their own terms. Here is exactly where the numbers split, and what to do about it.

The Growomat teamPublished August 9, 20264 min read
reporting
attribution
cross-platform