Growomat is in the Claude connectors directory

Open Claude, go to Connectors, search for Growomat, click Connect, sign in. That is the whole setup now. Until this week the same thing took a URL you had to find on our developers page and paste into a form labelled "Add custom connector", which is a developer act we were asking buyers to perform. Anthropic has listed Growomat in the Claude connectors directory, and the paste step is gone.

This post is short on purpose. The listing does not change what the connector does. It changes who can find it and how many steps stand between finding it and using it, and that is worth explaining plainly, including the parts that are not a win.

What changed

Growomat has run as a hosted MCP connector since June. Anything you can do in the Growomat dashboard, you can do by asking, because the connector exposes the same public API the dashboard is built on. Until now the only way into it from Claude was as a custom connector: you copied https://mcp.growomat.com/mcp from our page, pasted it into Claude's settings, and then signed in.

As of this week Growomat is a named entry in the directory that every Claude surface reads: the web app, the desktop app, the phone apps, Claude Code and Cowork. It appears under Customize → Connectors → Discover, with a card, a description and a Connect button. You can also open the listing directly. Three consequences follow:

• One click instead of a paste. Connect, sign in to Growomat, done. If you are already signed in to Growomat in the same browser, the sign-in step is one confirmation.
• Claude can suggest it. Directory connectors are eligible for in-chat suggestions when they are relevant to what someone is asking. If you ask Claude for help with your Reddit campaign and Growomat is not connected yet, Claude may now offer it. Custom connectors are never suggested.
• It reaches company workspaces. On a Claude Team plan, a member who cannot enable connectors sees a Request button instead, which routes the request to their admin. Nobody has to email us a URL.

If you connected Growomat before the listing, nothing breaks. Your existing connection keeps working on the address it was installed with. It will show under "Custom" rather than as the named card, and if you would like the card, remove the old one and add it from the directory.

What "Community" means

The card carries a Community label, and before you connect, Claude shows a notice that community connectors have passed automated review but have not been reviewed in depth by Anthropic. You will see that notice, so here is what it means from our side.

Anthropic screens every directory submission for policy compliance before listing it. Verified connectors have additionally had every tool tested by an Anthropic reviewer. Growomat passed the screen and is listed. Whether it is later selected for the closer review is Anthropic's call, made from usage, and there is nothing to apply for.

The label describes the review, not the connector. A community connector has exactly the same capabilities and the same access as a verified one once you grant them, and the notice is Claude's way of saying "only connect developers you trust". That is the right advice, and it is why the rest of this post is about what the connector will and will not do with what you grant it.

What you can ask

The connector is built for people who run their own advertising and would rather ask than click through four consoles. Some things it answers well, in the words a founder would actually use:

• "How did last month go across all four platforms, and where did the money leak?"
• "Draft a search campaign for our new pricing page, daily budget 40 pounds, UK only, keep it paused."
• "Which ads are disapproved right now, and what does each platform say is wrong?"
• "Did the emergency brake fire this month, and why?"
• "Which campaigns made us money in August, counted from our own sales, not the platform's number?"
• "Move the weekend budget on the Microsoft Advertising campaign to weekday mornings."

Every one of those is a question Growomat already knows how to answer for the dashboard. The connector gives Claude the same verbs, one per action, each labelled read-only or destructive so Claude knows which ones need a confirmation.

What it will never do

Giving a conversation access to your ad accounts is only comfortable if the boundaries are hard, so they are hard:

• Nothing goes live until you say so. Campaigns drafted in a conversation are created in Growomat and stay paused there. Pushing to a live platform, whether Google Ads, Microsoft Advertising, Reddit Ads or Meta Ads, is a separate and explicitly scoped call, so a conversation cannot spend money by accident.
• One workspace at a time. If you manage several brands or clients, the connector works inside one Space at a time and tells you which one before it writes anything.
• Your permissions, not more. The connection is scoped to a token that carries the permissions your account has and no others. Every call is rate-limited and logged.
• Disconnect in one click, from Claude's connector settings or from the developer page inside Growomat. Disconnecting revokes the token; there is nothing left behind.

Under the hood, briefly

For the people who like to check: the connector is a remote MCP server over Streamable HTTP at https://mcp.growomat.com/mcp, authenticated with OAuth 2.1 and PKCE. It exposes every action of the public API as a tool, each with a title and a read-only or destructive annotation, which is the same annotation the directory review requires. The catalog is a committed file in our repository, and the count on our developers page is counted from that file, never typed, so it is the one to quote.

Because it is a standard MCP server, the directory is not the only way in. Cursor, VS Code and any other MCP client still connect with the same address, and the setup tabs for each stay on the developers page.

What this means for us, honestly

This is distribution, not a feature. "Manage your ads from Claude" is a sentence any ads tool can say, and several do. What we think is still ours is what is behind the verbs: four platforms behind one account, a report that counts conversions from your own sales, and a brake that acts on your budget instead of alerting you about it. The listing makes those easier to reach. It does not make them better.

Directory ranking is usage-based, so a new listing starts at the bottom and earns its way up. We are at the bottom. If you connect it, ask it something, and it gets the answer wrong, tell us. The connector is included in every plan, and in the free first month, so trying it costs nothing but the conversation.

Connect it

1. In Claude, open Customize → Connectors and switch to Discover.
2. Find Growomat and click Connect. Read the community notice; it is accurate.
3. Sign in to Growomat, or confirm if you are already signed in.

Then ask it how last month went.