Features / Know what happened / Conversion tracking

Conversion tracking

Count what happened, once

A sale is matched to the click that caused it, delivered to the platform that needs it for bidding, and counted a single time in your numbers. What cannot be measured is reported as unmeasured, never modelled into a guess.

Reads

Your own first-party conversions: from the tag, from your systems, or uploaded. Plus what each platform reports back.

Writes

One deduplicated conversion count per result, and uploads to each platform so its bidding learns from the same outcomes.

Will not do

Double counting. An owned conversion uploaded to a platform that also reports it is counted once, not twice.

Counted oncesample data
click · id …8f2sale $84 · matchedcounted once

delivered to

Google AdsMicrosoft AdvertisingReddit AdsMeta Ads

a platform reporting it too does not double the count

How it works

1

Capture

Conversions come from your website tag or straight from your own records. Consent rules are respected before anything is written.

2

Match

Each conversion is matched to the click that caused it, with the match rate visible so you can see how much of the picture you have.

3

Deliver

The same first-party outcomes are uploaded to Google Ads, Microsoft Advertising, Reddit Ads and Meta Ads, so every platform bids on real results.

4

Watch the plumbing

Health checks name the exact break: a low match rate, a tag never seen, an upload the platform only partly accepted.

The conversions list: each result with its source, its match, and where it was delivered

What it will not do

No invented numbers. If something cannot be measured, your report says unmeasured. A plausible figure would be worse than an honest gap.

Questions

Each platform counts what it saw and claims what it can. Growomat keeps one deduplicated count: your own conversions first, the platform's reporting where it adds coverage, never both for the same result.

Usually not. The tag is one snippet, and the free link checker tells you in advance whether the tracking on an ad's landing page will survive to analytics.

Match rate per source, whether uploads were accepted in full, when the last event arrived, and whether the tag has ever been seen. Each problem carries a named cause, not a red dot.

Yes. Nothing is written before consent, and consent signals travel with the conversions that need them.

See it on your own account

Connect a platform and read what comes back. Nothing goes live until you push it.

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