Your campaigns, checked around the clock

Autopilot is your automated campaign optimizer. It learns your campaigns over the first week or two, then continuously optimizes bids, pauses underperforming ads, reallocates budgets, and refines targeting — all within the guardrails you set. You can choose Recommend mode (review and approve each change) or Auto-Optimize mode (fully automated, with every change synced back to the ad platform). Autopilot manages daily budgets and campaign status across Google Ads, Microsoft Advertising, Reddit Ads and Meta Ads. Keyword bids, negative keywords and bid modifiers are available on Google Ads and Microsoft Advertising only. The Advisor plan runs in Recommend mode; Auto-Optimize mode is included on Manager and Scale.

No. Your monthly budget cap is a hard limit that Autopilot can never override. It checks spend pacing every 6 hours across every connected platform and automatically reduces daily budgets if it projects an overspend. By default, bid changes are capped at 20% per cycle and budget shifts at 25% per campaign — and you can tighten every guardrail yourself.

Smart Bidding handles auction-level bid optimization — about 20% of campaign management. Autopilot handles the other 80%: cross-campaign budget allocation, ad creative A/B testing, keyword discovery, negative keyword management and audience targeting, with budgets coordinated across every connected platform. They work together — Smart Bidding optimizes individual auctions while Autopilot optimizes your overall strategy.