Features / Know what happened / Executive report

Executive report

One document. What your money did, and what was done with it.

It arrives within a day of connecting and every month after that. Revenue, spend against your cap, what was changed, what was refused, and what is waiting on you. Every figure names where it came from.

Reads

Your spend and performance on every connected platform, and your own conversions from Stripe, HubSpot, Salesforce or GA4.

Writes

One document a month, in your language and timezone, to up to five named people. One revocable link opens it with no sign-in.

Will not do

Filling a gap with an estimate. A figure we cannot stand behind is reported as unavailable, never as a zero.

One month, in the answers it givessample data

Revenue

$24,910

Spent against a cap you set

$12,480

Wasted on terms that never convert

$412

One platform’s revenue

Unavailable

3

changes made

2

refused, with reasons

2

waiting on you

A figure we cannot stand behind is reported as unavailable, never as a zero.

How it works

1

Connect an account

Read only to begin with. Nothing is changed and nothing is pushed.

2

Report #1 lands within a day

Your account as we found it. This is the baseline everything later is measured against.

3

The month is worked

Waste is found and priced, changes are proposed or applied inside your limits, and each one is logged with its reasoning.

4

The next report proves it

The same arithmetic against the same baseline, with the found-money ledger and the fees you paid beside it.

What it will not do

The first report is your account as we found it, so it has nothing to compare against yet. Everything after that measures against that baseline. Where a platform no longer holds the data, the report says so in the space where the number would have been.

Questions

Yes. A complete report is published with no sign-up and no email asked for.

Every plan, including the free first month. It is the product rather than an add-on.

Up to five named people can be on it, each confirming their own address. One revocable link opens the whole document with no sign-in, for a board or an investor.

It is reported as unavailable with the reason, never as a zero. A blank we can explain is worth more than a figure we cannot.

See it on your own account

Connect a platform and read what comes back. Nothing goes live until you push it.

Start free