One document, on the interval you choose, that says what your money did and what was done with it. Every figure names its source. Here is a whole one, for a business that does not exist.
Northwind Analytics is invented and so is every number below. What is not invented is the shape: these are the sections your own report has, in the order it has them.
Monthly report · sample
Northwind Analytics · Google Ads, Microsoft Advertising, Reddit Ads · prepared 1 November 2026
Revenue $24,910. Spend $12,480. Net $12,430.
Revenue
Trial signups, from your Stripe conversion sink
$24,910
↑ 38 more conversions vs Sept
Spent
Of a $14,000 cap you set. Never exceeded
$12,480
↑ $610 more vs Sept
Wasted on terms that never convert
Search terms with spend and zero conversions in 90 days
$412
↓ $928 less waste vs Sept
Cost per conversion
Spend divided by conversions
$58.87
↓ $12.33 cheaper vs Sept
Guardrails held, no anomalies, and spend is at undefined of your cap. One thing needs you: see “Waiting on you”.
14 changes this period, mostly budgets.
Paused 34 search terms with spend and no conversions in 90 days.
$412/mo recovered · Google Ads, Microsoft Advertising · the revert window closed and this change is still in place
Moved $928 of monthly budget out of three underperforming ad groups and into “integrations” and “API”.
Both were converting at less than half the account’s cost per conversion
Adjusted bids 11 times, none by more than 15% in a cycle.
Two were reverted automatically within 48 hours when they did not hold
Two changes were proposed and not made.
A bid increase on three Reddit ad groups.
Declined — your conversion tracking was degraded, and we do not change bids on numbers we do not trust. Your Reddit sink has reported nothing since 12 October.
A budget increase that would have closed the gap to your cap.
Declined — it would have pushed spend past your monthly cap. The cap is yours to move, not ours.
Four ad drafts are ready for the “integrations” ad group.
Confidence high. Worst case: none — your better ads simply serve more. Nothing goes live until you approve it.
Reconnect the Reddit conversion sink, or tell us to optimise without it.
Two minutes. This is the only thing holding a platform back.
Found money
$1,340
Found since March $4,120 · fees actually paid $898. Every dollar of it traces to a change listed above. Estimates are labeled as estimates, and no credit is claimed for market-wide changes.
We watch the changes above and propose nothing else unless the numbers move.
Sample. Northwind Analytics is not a Growomat customer and these figures describe no real account. Your report is generated from your own data, with a source next to every number.
Connect read-only and the first report is free, whatever you decide afterwards.
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